Pitaya Plus Our Story So Far | Pitaya Plus

Our Story

Our Story

Pitaya (Dragon fruit) Superfruit On A Mission!

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Our founder, Chuck was working in Nicaragua for a NGO in 2008 and came across the ‘Pitaya’ fruit. (aka Dragonfruit)Eating the beautiful fruit on a daily basis either in smoothies, or fresh from roadside stalls he always felt refreshed and energized afterward.

Living in Nicaragua he saw first hand the impoverished living conditions, numerous single mothers, and the endless destruction all left over due in most part to a recent war and earthquake. This was his motivation behind starting PitayaPlus.

The main goal of PitayaPlus is to support poverty-stricken communities in need and show the world that you don’t need sugar for food and beverages to taste good. Pitaya is naturally low in sugar, but packed with Antioxidants and fiber. We found that everyone loves to drink juice, they just don’t like the amount of sugar in it. Well now you can ‘have your juice and drink it too’.

PitayaPlus is committed to bringing you new and exciting products in a socially, environmentally responsible and sustainable way.